Vijay Pratap Singh Aditya has created a unique technology platform for rural customers, providing financial, agriculture, and networking services. He is transforming supply-driven rural markets to demand-driven by making rural producers more competitive in globalised markets, and improving community access to services and products.
Ekgaon’s technological solutions enforce private companies to compete fairly and offer better services to their rural customers. In return, companies receive aggregated consumer information which helps develop stronger and more cost-effective products and services. This unique platform helps rural producers and consumers share and access financial, agricultural and network products and services.
Ekgaon’s ‘Financial Services’ platform provides ﬁnancial inclusion by increasing access to banking and insurance services through partnerships. These financial partners have reached over 10 million aspiring consumers across India, South Asia and Africa. This is one of the largest microfinance platforms in the world with over 6 million women members using its services.
Ekgaon also provides technological solutions for farming. Ekgaon’s Integrated Farm Advisory platform provides customized services speciﬁc to a farmer’s crop varieties and farming needs, enhancing productivity and overall farm health. Ekgaon’s service for small farmers, called “OneFarm,” helps diversify farming to get better returns by identifying better choice of crop variety based on market demand. The annual average income of farmers using these services has increased by about 37%. Vijay plans to have this service potentially benefit 15 million farmers, providing over 170 USD million worth of cumulative savings in India. As an extension to agricultural services, Ekgaon’s Producer-Enterprise Services platform caters to small enterprises and producers companies using mobile phone application to manage purchase, production, inventory, finance, logistics and sales-store.
Ekgoan’s work on mobile money helped establish the Indian mobile money policy which governs mobile money transfers in India. Vijay, along with other organisations, also lobbied the central government for the release of weather data from the past 100 years. He plans to use this data to determine crop disease patterns and projections, irrigation, and crop growth identification patterns. Vijay will use weather patterns to inform climate based agricultural adaptation models for crops. This will help farmers identify crops that can still be grown in an area two-three years later after certain weather conditions have taken place.
Moving forward, Vijay aims to have 10 million people using Ekgoan’s financial services platform and 15 million using the agriculture services platform in the next couple of years to create a larger impact. He also plans to conduct research, identifying health diagnostics services important to the rural customer.
Note: This was updated in March, 2014, read on for the ELECTION profile.